BREDA TELLS US WHY WE STILL NEED A WRISTWATCH

breda_studio_8By Ivan Padilla

What does a watch say about its wearer? We asked a few people to share their reasons for wearing a wristwatch and the answers I received ranged from strictly for style to nostalgia to, “I live alone in a cabin in the woods and don’t own a smartphone.”

Today, the definitive mainstay for wearing watches is arguably style over utility. With the arrival of smartphones and now smartwatches, it’s increasingly easier to get by without owning a wristwatch. However, all tech is not created equal and there are those of us who prefer a classic timepiece over the clock bracelet of tomorrow.

Enter: BREDA. We caught up with their CEO Amir Meghani to discuss design, the benefits of wearing a wristwatch in 2016 and Texas. BREDA also gave us a look inside their Dallas studio, where we get to see the construction of their watches, and environment in which they are designed first-hand.

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Ivan Padilla: Tell me a little bit about BREDA.
Amir Meghani: The main principles of BREDA are founded on four things – creativity, community, simplicity in design and accessibility. These are the core components of BREDA that inform all decisions. We launched in 2008 as a private label brand, and have since evolved into an independent watch design studio in Dallas, TX.

IP: What sets BREDA apart from other watch brands?
AM: Creative authenticity – we focus our marketing and collaboration efforts on those we truly care about. Building relationships and community is important to us at Breda.

IP: Which BREDA timepiece do you wear most often?
AM: Currently the Bresson from our new collection releasing in Spring 2017.

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IP: When you notice someone is wearing a wristwatch, what are the first thoughts that come to mind for you about the person?
AM: Color, materials, brand, and design are all factors that define the use of a timepiece. I immediately think about what the person values in the watch – status, technical functionality, fashion forward, classic, rugged.

IP: Why should someone wear / does someone need a wristwatch in 2016?
AM: [The watch] Reflects their personality. Today watches are not necessarily about telling time – but staying true to a classic tradition of wearing a timepiece.

IP: What does a traditional wristwatch give you that a smartwatch does not?
AM: Smart watches are tech-y, and provide more function than time. A wrist watch focuses on a single function, and does it well, and it’s classic.

IP: Would BREDA ever consider making a smartwatch?
AM: No.

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IP: How has being based in Dallas influenced BREDA?
AM: Dallas has a growing creative base that’s small, which lends to open collaboration. A new age of young creative talent is injecting culture & ideas into the city, and we take inspiration from the new points of views being formed in Dallas.

IP: Tell me about the Deep Ellum district of Dallas.
AM: At the core it is composed of arts and entertainment venues on the east side of Downtown Dallas. We are seeing several product brands, unique restaurant concepts & art galleries opening their doors. This is adding to the creative energy of the neighborhood, we love it down here. We also have the best BBQ spot in Dallas!

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IP: Tell me about the BREDA Studio.

AM: The BREDA Studio functions as our brand’s design office and store combined with a collaborative workspace.
Every watch is designed in our studio from the initial inspiration and sourcing to prototype and final design. The retail space of the studio holds the full BREDA collection where anyone can try on and buy watches. The studio also serves as a collaborative, multi-functional space where local creators come together to explore ideas and showcase their work.

IP: Who inspires BREDA?
AM: Design & creators that keeps things simple – art, architecture, fashion design, objects, creative workspaces and much more.

IP: What are 3 words that sum up BREDA’s design.
AM: Simple. Surprising. Clean.

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