JEFF MADALENA’S BROOKLYN HOME ON REMODELISTA

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Photographs by Paul Ober

The last time we got a look inside OAK co-founder Jeff Madalena’s Brooklyn brownstone was a little over three years ago in our In The House series, and then again as the backdrop to our SS16 Collection lookbook and short film. A lot has changed inside the Bedford-Stuyvesant brownstone since then, and today Remodelista is giving us a more complete glimpse at Jeff’s (and partner Jason Gnewikow) newly improved home. Check out Remodelista’s write up and photos below:

House Call: A Brooklyn Brownstone Goes Gothic
By Alexa Hotz

Jeff Madalena and Jason Gnewikow are the sort of creative couple who seem to have numerous design projects going on at any given time (they describe themselves as “creatively restless”). When they set out to remodel their 1910 brownstone two years ago, they came up with a design of their own and hired an architect friend, Michael Almon, to sign off on the plans. Jeff, cofounder of New York–based clothing company Oak, and Jason, a partner at design studio Athletics, have a shared penchant for graphic drama (the two recently launched a fragrance line, Carlen Parfums, with branding that follows suit).

“We were seeking light and the illusion of exaggerated space,” on each of the brownstone’s four floors, they say. Other than some structural changes to the parlor floor—closing off a hallway for more square footage in the living room and a gut renovation of the kitchen—Jeff and Jason kept the brownstone mostly intact. Their first order of business? Whitewashing the walls and twice bleaching the parquet floors that were revealed when they ripped up the old carpet.

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